2% → $100,000
Illustrative example. Actual results depend on your business.
On a hypothetical $5M DTC brand, a 2 percentage point improvement in contribution margin represents approximately $100,000 in additional annual contribution.
Where does the 2% come from?
The biggest profit improvements rarely come from one decision.
What you actually receive
Not another dashboard.
A prioritized report showing where the biggest financial opportunities may exist and which decisions deserve attention first.
One decision. Measured financially.
Here's what a single recommendation looks like when we quantify its potential impact.
How we work
A straightforward process focused on commercial decisions that have measurable financial consequences.
Step 1
Understand
We review the commercial decisions influencing profitability.
Step 2
Quantify
We estimate the financial impact and trade-offs behind each opportunity.
Step 3
Prioritize
We rank recommendations by potential impact, effort, and risk.
Step 4
Review
We walk you through the findings and next steps.
Frequently Asked Questions
Do you need access to our internal systems?
Not always.
We begin with publicly available information and discuss additional data only if it's needed to improve the quality of the analysis.
Do you guarantee financial improvements?
No.
Every business is different.
Our role is to identify, quantify, and prioritize commercial opportunities—not guarantee specific outcomes.
How long does the process take?
Typically 1–2 weeks, depending on scope and data availability.
Who is this for?
Founder-led DTC brands making regular pricing, merchandising, promotional, and marketing decisions.
What happens after the report?
We review the findings together, answer questions, and discuss implementation priorities.
Let's identify the ones that matter most.